general information about outdoor advertising

Attribution Isn’t Everything

Out of Home (billboards) have always done and continue to do an excellent job at generating brand awareness and calls to action. Whether you’ve advertised on billboards for years or are new to the medium, billboards consistently educate and remind your target audience who you are, what you do and what you have to offer.

The Advantages of Digital Billboards

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Whether seen by daily commuters, local residents, or travelers, having your ad displayed prominently in the sky for all to see has big advantages.

How Long Should a Billboard Be Up?

We wanted to share this helpful article posted by AdQuick. AdQuick's mission is to promote out of home as a medium, helping brands benefit from the impact of Outdoor advertising easily.

Facebook Pushes Online Ads, Then Spends Its Cash on Billboards

As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. That’s driving growth in one of the oldest forms of marketing and is one reason why the category is the only traditional channel expected to grow this year.

Been Unlucky with Past Billboard Results?

Have your previous billboard endeavors been unsuccessful in the past? Neil Bell, Owner of New South Outdoor, asks some insightful questions about why certain billboard advertisements don't yield results.

3D Billboard Bell Rings When Child Gets Last Chemo Treatment

Ever wonder if 3D elements are worth the expense when utilizing billboard advertising? When done right, the payoff can be huge, and even emotional.

Geopath Market Spotlight: St Louis

If you've wondered about St. Louis stats for advertising purposes, be sure to check out the useful image below.

World’s First 3D Robotic Sign

Coca-Cola is no stranger to outdoor advertising, making their first appearance in Times Square over a century ago. They recently unveiled this monster of an LED sign, which is not only impressive, but the first of its kind!

New Study Shows OOH Most Effective in Driving Online Activity

Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

Xbox’s Survival Billboard

Xbox's launch of Rise of the Tomb Raider was not only insanely creative, but shows how impactful the union between all forms of advertising can be.

Have your Youtube and OOH too

Billboard Insider, an informative source for all things billboards, shared this blog article showing why billboards remain relevant in the internet advertising world.

Billboard Tips for an Effective Campaign

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A lot of factors can help your overall billboard success. Here's a few of our best tips for an effective billboard campaign.

Creating Successful Billboard Layouts

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Whether you're supplying your own ad or your billboard company is designing one for you, here's some tips to consider when creating successful billboard layouts.

Extreme Bugs Billboard is Extremely Brilliant

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We love the Extreme Bugs billboard our client, Union Station, in Kansas City, Missouri has done. Check out their ad, we think you'll agree.

The Effectiveness of Billboards

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We came across this article in the Houston Chronicle and found it full of useful statistics on the effectiveness of billboards. The article also points out the importance of clever, engaging designs.


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Looking for samples of ads that really work? Visit our Pinterest page to see billboards from a few of our favorite clients, as well as some super creative billboards and advertising materials from other companies.

We Love Billboards!

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We hope to freshen the face of billboards by delivering content to help you decide if outdoor advertising is good fit for your company.