Coca-Cola and Fans Celebrate World’s First 3D Robotic Sign in Times Square

Fans toast the new Coca-Cola sign in New York’s Times Square on Aug. 8, 2017. Photo courtesy of

Coca-Cola is no stranger to outdoor advertising, making their first appearance in Times Square over a century ago. They recently unveiled this monster of an LED sign, which is not only impressive, but the first of its kind! This six-story 3D robotic sign in Times Square, measuring 68 feet by 42 feet, consists of 1,760 moving LED screens. Guinness World Records™ awarded The Coca-Cola Company with two record titles: “The Largest 3D Robotic Billboard” and “The First 3D Robotic Billboard.”

Could this be the next level of advertising? We certainly think it’s worth a look!

Read the full article from Coco-Cola here.

And be sure to check out this Vimeo video courtesy of Loren Brinton: