CONTRACT TERM LENGTH:
Billboard ads can’t be turned off, clicked closed, or fast-forwarded, but long-term repetition is what makes them so effective. A year or more is best for the overall success of your ad. We discourage running billboard advertisements less than 3 months. Here’s why:
Think of when you buy a new vehicle. Chances are, you’ll begin noticing cars just like yours around town. Though they were probably always there, now the vehicle is relevant to you. The same is true for billboards. You’re more likely to notice the realtor ad you pass everyday when you’re considering buying or selling a house. A constant presence assures your product or service is in front of your potential clients when they need it.