Out of Home (billboards) have always done and continue to do an excellent job at generating brand awareness and calls to action. Whether you’ve advertised on billboards for years or are new to the medium, billboards consistently educate and remind your target audience who you are, what you do and what you have to offer.

As tech companies like Facebook Inc. and Google vacuum up billions of dollars in online advertising, they’re pouring their own marketing dollars into billboards and other forms of outdoor signage. That’s driving growth in one of the oldest forms of marketing and is one reason why the category is the only traditional channel expected to grow this year.

If you've wondered about St. Louis stats for advertising purposes, be sure to check out the useful image below.

Xbox's launch of Rise of the Tomb Raider was not only insanely creative, but shows how impactful the union between all forms of advertising can be.

Whether you're supplying your own ad or your billboard company is designing one for you, here's some tips to consider when creating successful billboard layouts.

Looking for samples of ads that really work? Visit our Pinterest page to see billboards from a few of our favorite clients, as well as some super creative billboards and advertising materials from other companies.